Celebrate Sanrio’s 50th Birthday with a Hello Kitty Smart Car!


If you live in an urban area where parking is at a premium, you’ve probably considered buying a Smart Car. This so-ugly-it’s-cute car just got a whole lot cuter with the announcement that they will be offering Hello Kitty Smart Car Wraps starting this Fall. Here’s the press release:

smart USA and Sanrio present car wrap designs featuring Hello Kitty

smart USA and Sanrio partner to offer multiple car wrap designs featuring Hello Kitty in various designs and color combinations

Wraps featuring the global icon now added to smart Expressions smart fortwo vehicle customization program

Bloomfield Hills, Mich., (October 21, 2010) smart USA Distributor LLC, a subsidiary of Penske Automotive Group, Inc., (NYSE: PAG), and Sanrio, Inc., best known for global pop icon Hello Kitty, announced a partnership today to offer vehicle wraps featuring Hello Kitty for the smart fortwo. Vehicle owners can now order Hello Kitty vehicle wraps through smart USAs smart Expressions, a customization program launched in July.

We are expanding the highly successful smart program by adding licensed brands as part of our wrap offerings, said Kim McGill, smart USAs vice president of marketing. Both Hello Kitty and smart are expressive with a passionate following, and this is a special opportunity to bring the two fan bases together.

Our collaboration with smart USA allows fans to truly embrace the Hello Kitty lifestyle, said Janet Hsu, president of Sanrio, Inc. This is the first time that Sanrio will offer a Hello Kitty car in the United States. The modern, environmentally-friendly features of the smart fortwo combined with supercute Hello Kitty designs delivers an exciting offering that responds to the demands of our fans for special edition lifestyle products.

The smart Expressions program offers Hello Kitty wraps in three different full body designs, each with a selection of color schemes, in addition to a series of partial wrap designs and colors. In total, there are 22 full and partial wrap design and color combinations from which to choose.

The Hello Kitty wrapped cars will appear at many Sanrio 50th Anniversary events this fall. The Hello Kitty customized cars can be seen at various stops on the Small Gift mobile pop up tour, which kicks off in San Francisco on October 23. smart cars will also have a presence at the Small Gift West and East Coast events, taking place November 1221 in Los Angeles and December 25 in Miami. Keep an eye out for the Hello Kitty wrapped smart cars in additional locations nationwide by following the tour at www.sanrio.com/smallgift.

To view a gallery of each Hello Kitty wrap design with select color options, interested customers can visit the smart Expressions design studio at www.smartusa.com/smartexpressions.

KTHXBAI. I’m off to put in my order!

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