While searching Instagram for photos of things like cats destroying jigsaw puzzles, cats paying tribute to David Bowie, and cats who somehow resemble Seinfeld‘s George Costanza, I often come across pictures of cats in cardboard ice cream trucks hawking fish flavored treats. A quick Google search showed them to be made by a company called Famous Oto in Brooklyn, New York City.
Naturally, I ordered one for my own cat, Mimosa.
Here’s what I discovered about the world of cats and food trucks.
Easy as one, two, three
Mimosa’s ice cream truck arrived quickly and the set-up instructions are a cinch. You simply have to fold over some cardboard flaps and insert them into the corresponding numbered slots.
Once the ice cream truck was set up, it was only a matter of seconds before Mimosa hopped inside it. This was no surprise: After all, cats and cardboard share an unbreakable attraction to each other.
Leaning to the side
The ice cream truck contains four windows/openings: A large one at the back, a medium-sized front screen, and then two side windows. The latter are perfect for sneak peeking at pesky humans complaining about your sporadic opening hours.
Work hard, nap harder
After all her hard work pushing lemon fluke sundaes, stromming shakes, and mackerel cones, Mims was all tuckered out, so she retreated to the bed for a very graceful nap.
A frosty smorgasbord
I contacted Famous Oto and asked which of the ice cream truck flavors seem to have been the most popular with their kitty clients.
“We’ve been impressed by how innovative our Instagram friends are,” wrote back Måns Swanberg from the company. “Tunatini is a recurring theme, which sounds really delicious.”
If it fits …
As I mentioned, there are a couple of ways to enter the ice cream truck. This little Instagram starlet is finding out that the front window isn’t quite as accommodating as the back entrance.
The ice cream truck’s roof makes a socially acceptable perching spot. Nothing untoward to see here, folks.
Cat business 101
When it comes to running a small feline-friendly business, remember, the kitten is always right.
Image is also very important in the world of cat ice-cream trucks. Always look cool and breezy when cruising in your whip. A front paw out the window is a classic pose.
Marketing matters, too, so feel free to spruce up your truck with suitably seasonal accoutrements. A feline ice cream truck is to be pimped all year round, not just at Christmas.
Making the decision to partner up for your ice cream truck business can be quite the dilemma. At the very least, you’re gonna be spending a lot of time with this other feline and in very close quarters …
See, sometimes even the best-laid business plans can go awry in the high-stakes world of cat ice-cream trucks.
Keep a clean truck
Finally, as our friend Wheezy is about to discover, it is imperative to keep a clean cat ice-cream truck and always ensure that it’s free of vermin (whether real or plush). You can only imagine what’s gonna happen when the Yelp reviews get in.
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- We Interview Kylo Ren, the Cat Who Looks Like Adam Driver
- Introducing Pugsley, an Otherworldly Exotic Shorthair