Get

In Your Inbox

Catster is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you. Learn more.

Pure Vita Cat Food Review of 2025: Recalls, Pros & Cons

Pure Vita Review

Review Summary

Our Final Verdict

We give Pure Vita Cat food a rating of 4.6 out of 5 stars. 

Pure Vita Cat Food includes wet and dry food, but the wet food has higher-quality ingredients than the dry food. The dry food lacks some essential vitamins and minerals, while the wet food range is nutritionally well-balanced and species-appropriate. Pure Vita’s formulas do not contain artificial colorings or preservatives.

Pure Vita also produces grain-free foods, and the company has never had a recall, which is a positive sign. The ingredient lists are free of controversial ingredients, and the primary food sources are meat-based proteins.

Overall, Pure Vita produces nutritious formulas, and some get higher ratings compared to other manufacturers. However, you may want to stick to their wet food range and consider an alternative supplier of dry foods.

divider single cat paw oct 2024

At a Glance: The Best Pure Vita Cat Food Recipes:

Image Product Details
Best Overall
Winner
Pure Vita Grain Free Salmon Canned Cat Food Pure Vita Grain Free Salmon Canned Cat Food
  • 0% carbs
  • Salmon as the primary ingredient
  • Best Value
    Second place
    Pure Vita Grain Free Salmon Dry Cat Food Pure Vita Grain Free Salmon Dry Cat Food
  • 10% moisture is reasonable for dry food
  • Salmon and salmon meal are the primary ingredients
  • Premium Choice
    Third place
    Pure Vita Grain Free Chicken Entrée Dry Cat Food Pure Vita Grain Free Chicken Entrée Dry Cat Food
  • Decent moisture levels for a dry food
  • Chicken and chicken meal are the primary ingredients
  • Pure Vita Grain Free Chicken And Peas Cat Food Pure Vita Grain Free Chicken And Peas Cat Food
  • Formulated to meet the nutritional levels
  • divider cat faces 2 oct 2024

    Pure Vita Cat Food Reviewed

    Finding the right food for your cat can seem like an uphill struggle. There are hundreds of dry and wet food manufacturers, each claiming to offer the best food packed with the vitamins and nutrients your cat requires.

    In reality, several commercial brands include highly questionable ingredients, including ones that are not only controversial for being cheap filler ingredients but could also harm the cats eating them.

    We examined Pure Vita, including information on the company, its manufacturing processes, and some of its most popular food lines, to determine whether you should consider serving it to your cat. Below are our findings.

    Pure Vita History

    In 1947, Darrell “Tuffy” Nelson started an animal feed company called Pine Lakes Feed in Minnesota. Twenty years later, his son rejoined the company after studying away, and the two of them created the Tuffy’s Dog Food Company brand. The son, Kenny Nelson, still owns Tuffy’s to this day.

    After 40 years of producing economy food, Tuffy’s turned their attention to manufacturing premium food. At this point, the new premium ranges were under the brand NutriSource Super Premium and, following on from its success, they launched the Pure Vita range of food.

    Today, Tuffy’s ethos is to sell high-quality food made from natural ingredients without artificial ingredients. They pride themselves on the manufacture and supply of premium quality cat food.

    Which Types of Cats is Pure Vita Best Suited For?

    Pure Vita food includes wet and dry food and is suitable for young kittens and senior cats. The recipes are all grain-free, so they are ideal for cats with grain sensitivities, and the foods contain meat protein from a single meat source, making it much easier to manage food allergies.

    Discussion of the Primary Ingredients (Good and bad)

    Because Pure Vita offers a wide range of dry and wet foods, it is difficult to rank and assess all ingredients. However, looking across the entire range, we see that most formulas contain meat protein from a single source of meat. For cats with food allergies, it makes them much easier to manage, and it also allows you to single out a specific meat source that might be causing an upset stomach or allergic reaction in your cat.

    Among the most notable ingredients in Pure Vita food, we found:

    Pea Protein

    All of the foods that Pure Vita offers are grain-free. As with all grain-free recipes, the manufacturer has to use an alternative to bind the ingredients together. Peas are starchy and bind the kibble and dry ingredients together. It makes the food more palatable and ensures that it doesn’t crumble to dust while in the packet and transit. Pea protein or pea flour is used in the same way as soy or corn, but it is not a grain.

    Later in the list of ingredients of some recipes, you will also find pea starch and pea fiber, which is considered ingredient splitting. Ingredients are listed in order by volume, so the first ingredient is the primary ingredient. Splitting an ingredient like peas down into pea flour, pea starch, and pea fiber enables the manufacturer to list them separately so that they appear further down the ingredient list than if they were to list peas.

    cat eating kibbles from red bowl
    Image Credit: Africa Studio, Shutterstock

    Dried Tomato Pomace

    Another ingredient in some Pure Vita recipes is dried tomato pomace. Some people consider it a cheap filler because it adds fiber and carbs and costs very little. It is made as a by-product of the manufacturing process of tomatoes but contains B vitamins, Lycopene, and vitamin A. Therefore, while it might be an inexpensive ingredient, we believe it offers some benefits to cats.

    Menadione Sodium Bisulfite Complex

    One ingredient in several wet food recipes from Pure Vita that is considered controversial is menadione sodium bisulfite complex, which is a synthetic vitamin K. It has been linked to liver toxicity, and some experts have warned that it is also toxic to the lungs, kidneys, and mucous membrane. Therefore, you may want to avoid this ingredient in your cat’s food.

    Named Meat

    Several inexpensive pet foods include unnamed meat ingredients. They can come from almost any animal, but Pure Vita does not use them. In fact, Pure Vita recipes are usually made with a single meat source as the primary ingredient.

    Grain-Free Diet

    Cats are obligate carnivores, and grains are not considered a natural part of their diet. In the wild, the only exposure a cat would have to a grain would be in their prey’s stomach, which would be minimal. However, all Pure Vita recipes are grain-free.

    Nutrisource Super Premium Nutrition

    This blend of nutrients and vitamins forms the basis of every cat food recipe from the company. After the meat, ingredients include barley and rice, followed by omega oils, selenium, vitamin C, and antioxidants. This combination helps ensure your cat gets the vitamins they need.

    tabby cat eating from metal bowl
    Image Credit: LightField Studios, Shutterstock

    No Artificial Colorings

    Pure Vita states that it does not use artificial colorings. There is no need for artificial coloring in cat food because cats will eat food regardless of color. The only reason to color cat food is to make it more appealing to pet parents.

    No Animal By-Products

    Animal by-products are the largely undesirable leftovers that remain after an animal has been processed for meat. It can include any part of the animal, and while some of these can be considered nutritional and beneficial to a cat, they can consist of some less-than-desirable ingredients. Pure Vita does not list animal by-products in its ingredients.

    High In Carbs

    Cats do not need carbohydrates, but a moderate amount in cat food isn’t harmful. While Pure Vita is widely considered a good food source with plenty of benefits, many recipes are high in carbohydrates. They use pea flour and pea ingredients as cheap fillers, which add to the carbohydrate content.

    divider cat faces 2 oct 2024

    A Quick Look at Pure Vita Cat Food

    Pros
    • No animal by-products
    • No artificial colorings
    • Grain-free food
    • No recalls
    Cons
    • Contains menadione sodium bisulfite complex
    • High in carbs
    • Uses pea flour
    • Not a wide range of flavors

    Recall History

    Neither Pure Vita nor its parent company, Tuffy’s, has had a recall of pet food in its 70 years of manufacturing.

    divider cat faces 2 oct 2024

    Reviews of the 3 Best Pure Vita Cat Food Recipes

    1. Pure Vita Grain Free Salmon Canned Cat Food

    1PureVita Grain Free Salmon Canned Cat Food

    Pure Vita Grain Free Salmon Canned Cat Food is a grain-free wet food. Its primary ingredient is salmon, it has no controversial ingredients and does not contain by-products or fillers within its top ingredients.

    Salmon is an allergen, and the ingredients include fish broth, which is also on the list of allergens, but if your cat is not allergic to fish, it should be fine. The formula has average protein but less fiber and more fat than the average wet food.

    Pure Vita’s salmon recipe is expensive, but, like all wet foods, it provides hydration and appeals to finicky cats.

    Calorie Breakdown:

    purevita salmon entree

    Pros
    • 0% carbs
    • Salmon as the primary ingredient
    Cons
    • High in calories
    • Contains menadione sodium bisulfite complex

    2. Pure Vita Grain Free Salmon Dry Cat Food

    2Pure Vita Grain Free Salmon

    The Grain-Free Salmon and Pea Entrée Dry Cat Food is a dry kibble that lists salmon and salmon meal as the main ingredients. Both of these ingredients are considered high quality. However, the recipe contains pea flour high in its list of ingredients.

    While it is considered a cheap filler, it is often used in grain-free recipes like this one because it helps maintain the kibble’s shape and ensures that it retains its form. Unfortunately, the recipe is low in protein and high in carbohydrates. It has average fat and fiber content and contains roughly average calories compared to other foods.

    Calorie Breakdown:

    puravita grain free salmon

    Pros
    • 10% moisture is reasonable for dry food
    • Salmon and salmon meal are the primary ingredients
    Cons
    • 31% protein
    • 35% carbs
    • Contains pea flour

    3. Pure Vita Grain Free Chicken Entrée Dry Cat Food

    3PureVita GrainFree Chicken Entree Dry Cat Food

    Pure Vita Grain Free Chicken and Pea Entrée Dry Cat Food is another dry food with meat as its primary ingredient. In this case, it lists chicken and chicken meal.

    It is another recipe that uses pea flour and pea starch to bind the ingredients, and it contains dried egg product, which is a known allergen and should be avoided if your cat is sensitive to it. Like the salmon dry food, it is low in protein and high in carbs.

    Calorie Breakdown:

    puravita grain free chicken

    Pros
    • Decent moisture levels for a dry food
    • Chicken and chicken meal are the primary ingredients
    Cons
    • 32% protein
    • 5% carbs
    • Contains pea flour

    Hepper NomNom - Spill Proof Elevated Cat Bowl
    • NO MESS - The 360° tray on this cat food and water bowl set has a raised design to catch and...
    • WHISKER FRIENDLY - Shallow and wide metal containers with flat bottoms ensure your kitty can enjoy...
    • CHEW-SAFE MATERIALS - Kittens and cats love chewing on silicone and soft rubber - but it's a choking...

    Feeding your cat a high-quality diet is important for keeping them healthy and happy. But it goes beyond the food you choose; the dishes they use also matter. The Hepper NomNom Cat Bowl is our favorite for its unique, five-star design that protects from whisker fatigue and promotes good posture which also aids in better digestion. As an added bonus, it’s beautifully crafted and offers a modern take on the traditional cat bowl that fits seamlessly with all home stylings. Learn more about the NomNom by clicking here.

    At Catster, we’ve admired Hepper for many years and decided to take a controlling ownership interest so that we could benefit from the outstanding designs of this cool cat company!

     

     

    divider cat faces 2 oct 2024

    What Other Users Are Saying

    To see what others think of Pure Vita cat food, check out these quotes and reviews:

    • AllAboutCats – “If you can stomach the price tag, Pure Vita wet cat food is among the best you can buy.”
    • MyPetNeedsThat – “The Pure Vita Range is packed with wholesome ingredients and has a single source of animal protein. There is also an emphasis on taste.”
    • Amazon – You can also see what other buyers and pet owners have to say about Pure Vita cat food products on Amazon. Read the reviews.

    divider 1 paws

    Conclusion

    Pure Vita is made by a family-run company in Minnesota with more than 70 years of experience and is known for producing cat food with high-quality ingredients. Their primary recipes use a single meat source as their main protein source and use very few, if any, controversial or potentially dangerous ingredients.

    Although they use pea filler, we believe it ensures that the kibble retains its shape and that all of the company’s recipes are grain-free. Although the dry foods leave a little to be desired in terms of protein and carb content, the wet food is very good quality and suitable for all cats.

    Want content like this delivered to you?

    Sign Up For Our Newsletter

    News, insights, expert advice, and everything cat

    * By submitting, you agree to our Terms & Conditions and Privacy & Cookies Policy.

    How useful was this post?

    Click on a star to rate (you can leave written feedback after clicking submit)

    Help us improve Catster for pet parents!

    Your feedback really matters.

    What did you like about this post? Also how can we improve it?

    Join the conversation

    Leave a Reply

    You’re very welcome to leave a comment or question. Please know that all comments must meet our community guidelines, and your email address will NOT be published. Let’s have a positive and constructive conversation.

    Talk With A Vet Online

    Peace of mind,
    anywhere, anytime

    Affordable vet advice

    170+ Disney-Inspired Cat Names: Ideas for Your Animated & Magical Cat

    No matter how old you are, there’s bound to be a Disney movie or character that you adore. Maybe you can relate to...

    Aegean Cat Breed Info: Pictures, Temperament & Traits

    The Aegean cat is a sociable, loving, and energetic breed that can get along well in any type of household, apartments, and houses,...

    5 Best Nail Caps for Cats (2025) – Reviews & Top Picks

    Most educated cat owners won’t even think of de-clawing their feline friends, but some people struggle with cats who scratch furniture, floors, people,...

    10 Best Cat Scratching Posts in Australia in 2025 – Reviews & Top Picks

    Cat scratching posts are a great way for cats to burn off some energy and frustration while offering them an abrasive surface that...

    More related

    What Behavioral Changes Can I Expect from an Older Cat? Vet Verified

    If you’ve spent many years with your cat and they’ve suddenly started to act and do things differently, it could be because of...

    What’s the Longest a Cat Has Ever Lived? Facts & Life Expectancy

    The longest a cat has been known to live is 38 years and 3 days. The oldest recorded cat is a tabby cat...

    10 Best Cat Toothbrushes in 2025 – Reviews & Top Picks

    As a responsible cat owner, it is crucial to take care of your cat’s teeth the same way you would take care of...

    Why Do Cats Like Laser Pointers? Our Vet Explains Feline Instincts & Safety Tips

    For cats, laser pointers are incredibly entertaining but sometimes frustrating since they can’t catch the beam. Most felines can’t help but chase the...

    Keep reading

    How Can I Talk With a Vet When It’s in the Middle of the Night? 5 Ideas & Online Vet Options

    Cats are curious animals, and they tend to have active periods at night. This can cause them to get into accidents or get injured, and it can be difficult to contact your veterinarian because their clinic is closed in the...

    woman using a laptop on couch with her cat

    Do Cats Revenge Poop? Vet-Reviewed Behavior Facts

    Our cats communicate their interests, likes, and dislikes through a long list of methods. Some do a series of vocalizations, while others rely on body language translation. But what about when it comes to the litter box? If your cat...

    hand picking up cat poop

    Can a Cat Detect Bed Bugs? Facts & FAQ

    Cats have extraordinary eyesight and sense of smell and are well-known to excel at hunting. Many cat owners have also witnessed their cat catching a fly in midair! But if cats are such great hunters, including tracking down tiny spiders,...

    young tortoiseshell and white norwegian forest cat lying in bed

    Why Do Cats Like Milk? 2 Vet-Approved Reasons & FAQ

    A cat lapping at a bowl of milk is something that we all think of when it comes to felines. This perception comes from farm cats from bygone eras lapping at the fatty topping of unprocessed cow’s milk and popular...

    two cats drinking milk from the same bowl

    Can Cats Eat Saltines? Vet-Approved Nutritional Value & Alternatives

    Saltines are a favorite salty snack of many people because of their dry and crunchy texture and ability to match any salty or sweet food. Often, our pets may be attracted to these delicious snacks too, so you might wonder...

    Can Cats Eat Saltines

    Is Sedum Poisonous to Cats? Common Houseplants Examined & Vet-Reviewed

    When it comes to succulents and cats, you can never be too careful. The last thing you want is something growing in your garden or that you bring into your home to make your furry friend sick or worse. Luckily,...

    Catster_Is Sedum Poisonous to Cats

    Why Does My Cat Lay on My Chest? 5 Vet-Reviewed Reasons for This Behavior

    Why does my cat lay on my chest? It’s a common question from cat parents everywhere, and for good reason. If you’re lying on the couch reading a book or watching a movie, many cats will take the opportunity to...

    Child playing with cat at home

    How to Treat Mange in Feral Cats: Our Vet Gives 8 Tips & Tricks

    If you’ve got a problem with some itchy feral felines, all of you—yes, yourself included—will be desperate to get it under control. Mange is one of several causes of really itchy skin, and it is particularly prevalent in populations of...

    feral cat has a severe sarcoptic mange infection