Classic Kit-Cat Clock to Rock the Rose Parade


Watching the Tournament of Roses Parade is a New Year’s Day institution for many American families. I confess, though, that I haven’t been all that into it for a long time.

But this year, I’ll have an awesome reason to watch the Rose Parade: a three-story-tall Kit-Cat Clock will be rolling down the streets of Pasadena, Calif., accompanied by a small fleet of skateboarders riding a ramp on the 55-foot float.

The 2012 Rose Parade theme, Timeless Fun for Everyone, is a perfect venue for the Kit-Cat to make its gigantic presence known. The classic clock, with its wagging tail and moving eyes, was first introduced in 1932, but it was at its height of popularity during the 1950s. It has graced the walls of many Hollywood celebrities’ homes and has appeared in the movies Back to the Future and Honey, I Shrunk the Kids, among others.

I’ve actually lusted after a Kit-Cat Clock for many years. After all, I love cats and I love kitsch, and a cats-plus-kitsch double feature is almost too much for me to resist! But now the company has so many choices of colors and styles that I don’t know where to start. Should I pick the classic black-and-white bow-tie-wearing model, or maybe the turquoise Lady Kit-Cat? Perhaps I should go for the special Rose Float Kit-Cat oh, man, too many choices!

The Rose Parade will be broadcast live in the U.S. beginning at 8 a.m. Pacific (that’ll be 11 a.m. for me here in the Eastern time zone) on Monday, Jan. 2, on eight different broadcast and cable networks.

There are going to be plenty of international broadcasts, too, so you won’t have to miss the Kit-Cat magic even if you live in another country. Telecasts are live to the Armed Forces, Middle East, Latin America, and the Caribbean, while most European and African viewers will be able to see the parade on or about January 8. Most Asia/Pacific outlets will air the parade on Jan. 1 west of the International Date Line.

Coffee, croissants, and a parade featuring a Kit-Cat Clock float: Sounds like a perfect way to ring in the New Year!

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