Get

In Your Inbox

Catster is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you. Learn more.

Purple Leash Project: What It Is & Why It Is So Important

cat wearing a purple leash and harness

We likely all know a victim of domestic violence and are familiar with the devastation that comes with it. Survivors know all too well the heartache of leaving behind things they love, especially their pets.

When someone finds themselves in crisis, attempting to save their own lives by fleeing an abusive situation, there is next to no help for pet owners. Many abusers also use pets as a mechanism to control their victims.

The Purple Leash Project Aims to change that.

divider 3 paws

About the Purple Leash Project

The Purple Leash Project was founded by Purina and Red Rover—two very influential names in the pet world. Each association saw a direct need to help fund and rally for abused pet owners and plan to help in different aspects. Purple is the universal color for domestic violence, which is how the Purple Leash Project got its name.

Purina wished to keep pets and their owners together. Purina partnered with PAWS Act Coalition in support of the Pets and Woman Safety Act, giving those in need federal resources to keep pets. RedRover was on a mission to take pets and their parents from “crisis to care.”

The aim is to ensure 25% of all U.S. domestic violence shelters offer some type of pet-friendly services to abuse survivors. They believe no abuse victim should have to choose between their safety and their pet—they should be able to have both. We can’t say we disagree.

Currently, the cause has given grants to over 48 shelters across America. Now, each state in the contiguous US has one pet-friendly shelter.

several cats in a shelter
Image By: Anna Krivitskaya, Shutterstock

Why Is the Purple Leash Project Important?

Here are some alarming statistics about domestic abuse and pets that you likely don’t know in order to understand the importance of the Purple Leash Project.

  • One in three women and one in four men experience some form of domestic abuse in their lifetime.
  • Only an astonishing 19% of domestic violence shelters across America except pets.
  • Statistically, 48% of domestic abuse survivors report not having left sooner because they couldn’t take their pets with them.
  • Women in domestic violence shelters have reported over 70% of the time that their abuser threatened, injured, or killed their pets to control them.

The Complication of Retaining Pets

Women and men who are abused often don’t have any support when it comes to taking their pets with them. If they don’t stay with friends or family, they wind up in abuse shelters, and most don’t accept any pets.

When places start to accept pets, things can get sticky. Not all pets are compatible with communal living and resources must be available to these shelters to accommodate less social animals.

There are many different aspects of help for pet owners in these circumstances. It certainly isn’t a one-size-fits-all situation, and there are different creative ideas that shelters can implement to help abuse victims in their area.

Together, we can all make a difference by offering more services to those in need.

Donating to the Cause

The Purple Leash Project’s website has information about donating to the cause. You can also contact the company to get any questions answered and donate the amount you choose. Even a little bit can go a long way and make a huge difference!

Hand holding credit card and using laptop
Image Credit: Kite_rin, Shutterstock

divider 1 paws

Conclusion

We certainly believe in the Purple Leash Project! No one should have to choose to abandon their pet or stay in a less than favorable situation. We need to support each other more at every turn, especially involving the care of our pets as they are our family too!


Featured Image Credit: Pixel-Shot, Shutterstock

How useful was this post?

Click on a star to rate (you can leave written feedback after clicking submit)

Help us improve Catster for pet parents!

Your feedback really matters.

What did you like about this post? Also how can we improve it?

Join the conversation

Leave a Reply

You’re very welcome to leave a comment or question. Please know that all comments must meet our community guidelines, and your email address will NOT be published. Let’s have a positive and constructive conversation.

Talk With A Vet Online

Peace of mind,
anywhere, anytime

Affordable vet advice

13 DIY Cat Toys To Keep Them Busy – Make at Home (With Pictures)

Toys are an essential part of a cat’s life. They provide cats with enrichment and exercise, and they can help alleviate boredom and...

Can Cats See Color? Vet Approved Feline Vision Guide

What colors can cats see? It was said for a long time that dogs only see black and white, though this is actually...

Do You Have Cat Withdrawal While You’re Out of Town?

This picture is like, totally weird, right? Where’s the light dusting of fine hairs? Where are the two glowing little eyes either blinking...

March Meowness – Redefining Library Engagement in Massachusetts

In a world increasingly dominated by technology, artificial intelligence, and virtual reality, it would be easy to assume that libraries would be going...

More related

Why Did My Cat Throw Up? 8 Vet-Reviewed Likely Reasons

When your cat throws up, it can send your mind into overdrive: What’s going on? Do I need to take them to the...

Can Cats Eat Dragonflies? Vet Approved Facts & FAQ

Cats love to chase things, especially things that fly quickly. It is one reason why so many birds die due to domestic cats...

Can Kittens Drink Milk? Vet-Verified Nutrition Facts & FAQ

There are plenty of feline stereotypes. For example, cats have a reputation for being curious and aloof, which is more or less accurate....

Cushing’s Disease in Cats: Our Vet Explains Causes, Signs & Treatments

If you are a dog owner, there’s a good chance you’ve heard of Cushing’s disease. If you are owned by a cat, however,...

Keep reading

Why Do Cats Like Hair Ties? 10 Vet-Approved Reasons

Have you ever wondered why cats seem to be so fascinated with your hair ties? It seems like they can’t resist the urge to play with them, chew on them, and even try to catch them! There are actually many...

scrunchies hair ties ponytails

Why Do Cats Rub Against Your Legs? 3 Vet-Verified Reasons for This Behavior

Trying to understand any aspect of your cat’s behavior can be frustrating, and as all cat owners know, cats have a wide array of behaviors! Usually, a cat rubbing up against your legs is a good sign, and there is...

Cat,Rubbing,Against,Owners,Legs.

9 Best Hairball Remedies for Cats in 2025 – Reviews & Top Picks

It’s never pleasant when your best feline friend coughs up a hairball. With cats cleaning themselves so often, it’s inevitable for all that fur to cause problems. Hair, or fur in this case, can’t be digested. These nine reviews will...

cat hairball

Multiple Myeloma in Cats: Our Vet Explains Signs, Causes & Treatment

If you’re interested in multiple myeloma, your cat may have been recently diagnosed with this rare disease. If this is the case, we’re very sorry and understand you’ll want to know everything about the condition and what to expect moving...

sad, bored or sick cat

How Many Teeth Does a Cat Have? Vet-Approved Facts & Infographic

If you’ve ever watched your cat eat or peered into their mouth, you’ll have noticed their impressive pearly white teeth. Cats have roughly as many teeth as us humans, with kittens sporting 26 deciduous (baby teeth) and adult cats boasting...

Cat-meowing

Arm and Hammer Cat Litter Review of 2025: Recalls, Pros & Cons

Review Summary Introduction Cat litter is an essential item on any cat owner’s shopping list, and most of us have heard of Arm & Hammer, a brand that has been on shelves for over 170 years. All Arm & Hammer...

Arm & Hammer Cat Litter Review

Safe & Effective Cat Shampoo Alternatives: 8 Vet Approved Options

Most cats are good at keeping themselves clean, but sometimes, your furry friend might need a little help, especially if they’ve investigated something filthy. Of course, a shampoo specifically designed for cats is the best and safest option. Sometimes, we...

Woman washing cat in grooming salon

How to Care For a 6-Month-Old Kitten: Vet-Verified Complete Guide

Kittens are typically curious, playful, feisty, and even mischievous. They are no longer tiny, fragile newborns, but they aren’t fully grown and matured either. It’s vital to understand the specific types of care that your kitty requires when they’re 6...

Bengal kitten playing