Get

In Your Inbox

Catster is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you. Learn more.

Purple Leash Project: What It Is & Why It Is So Important

cat wearing a purple leash and harness

We likely all know a victim of domestic violence and are familiar with the devastation that comes with it. Survivors know all too well the heartache of leaving behind things they love, especially their pets.

When someone finds themselves in crisis, attempting to save their own lives by fleeing an abusive situation, there is next to no help for pet owners. Many abusers also use pets as a mechanism to control their victims.

The Purple Leash Project Aims to change that.

divider 3 paws

About the Purple Leash Project

The Purple Leash Project was founded by Purina and Red Rover—two very influential names in the pet world. Each association saw a direct need to help fund and rally for abused pet owners and plan to help in different aspects. Purple is the universal color for domestic violence, which is how the Purple Leash Project got its name.

Purina wished to keep pets and their owners together. Purina partnered with PAWS Act Coalition in support of the Pets and Woman Safety Act, giving those in need federal resources to keep pets. RedRover was on a mission to take pets and their parents from “crisis to care.”

The aim is to ensure 25% of all U.S. domestic violence shelters offer some type of pet-friendly services to abuse survivors. They believe no abuse victim should have to choose between their safety and their pet—they should be able to have both. We can’t say we disagree.

Currently, the cause has given grants to over 48 shelters across America. Now, each state in the contiguous US has one pet-friendly shelter.

several cats in a shelter
Image By: Anna Krivitskaya, Shutterstock

Why Is the Purple Leash Project Important?

Here are some alarming statistics about domestic abuse and pets that you likely don’t know in order to understand the importance of the Purple Leash Project.

  • One in three women and one in four men experience some form of domestic abuse in their lifetime.
  • Only an astonishing 19% of domestic violence shelters across America except pets.
  • Statistically, 48% of domestic abuse survivors report not having left sooner because they couldn’t take their pets with them.
  • Women in domestic violence shelters have reported over 70% of the time that their abuser threatened, injured, or killed their pets to control them.

The Complication of Retaining Pets

Women and men who are abused often don’t have any support when it comes to taking their pets with them. If they don’t stay with friends or family, they wind up in abuse shelters, and most don’t accept any pets.

When places start to accept pets, things can get sticky. Not all pets are compatible with communal living and resources must be available to these shelters to accommodate less social animals.

There are many different aspects of help for pet owners in these circumstances. It certainly isn’t a one-size-fits-all situation, and there are different creative ideas that shelters can implement to help abuse victims in their area.

Together, we can all make a difference by offering more services to those in need.

Donating to the Cause

The Purple Leash Project’s website has information about donating to the cause. You can also contact the company to get any questions answered and donate the amount you choose. Even a little bit can go a long way and make a huge difference!

Hand holding credit card and using laptop
Image Credit: Kite_rin, Shutterstock

divider 1 paws

Conclusion

We certainly believe in the Purple Leash Project! No one should have to choose to abandon their pet or stay in a less than favorable situation. We need to support each other more at every turn, especially involving the care of our pets as they are our family too!


Featured Image Credit: Pixel-Shot, Shutterstock

Want content like this delivered to you?

Sign Up For Our Newsletter

News, insights, expert advice, and everything cat

* By submitting, you agree to our Terms & Conditions and Privacy & Cookies Policy.


How useful was this post?

Click on a star to rate (you can leave written feedback after clicking submit)

Help us improve Catster for pet parents!

Your feedback really matters.

What did you like about this post? Also how can we improve it?

Join the conversation

Leave a Reply

You’re very welcome to leave a comment or question. Please know that all comments must meet our community guidelines, and your email address will NOT be published. Let’s have a positive and constructive conversation.


Talk With A Vet Online

Peace of mind,
anywhere, anytime

Affordable vet advice

Serrade Petit Cat Breed: Info, Pictures, Temperament & Traits

The Serrade Petit is a newer cat breed that originated in France. Not much is known about this rare cat breed or their...

How Aggressive Are Tuxedo Cats? Vet-Verified Facts & Info

Do you have a cat with an attitude? Or as many call it, cattitude? If you do, you’re not alone. While some cat...

Ask Dr. Paola – Scabs, Fur Thinning & Constipation (February 3, 2025)

Welcome to our “Ask Dr. Paola” series, where every Monday we bring expert advice straight from Dr. Paola Cuevas (MVZ) to help our...

6 Best Cat Foods for Outdoor Cats in 2026 – Reviews & Top Picks

People love to joke that cats domesticated us and not the other way around, owing to their exceptionally independent nature. In fact, even...

More related

How to Stop a Cat From Climbing a Tree: 8 Methods & Safety Tips

Cats are renowned for their agility. In fact, due to their anatomy adapting to their hunting activities, cats are among the most flexible...

National Cat Day 2026: Everything You Need to Know

Every day is a day to celebrate our feline companions, of course. After all, they bring so much entertainment, love, and excitement into...

Can Cats Eat Lychee? Vet-Reviewed Nutritional Facts & FAQ

Cats are obligate carnivores, so they need little more than animal protein to stay happy and healthy throughout their lives. However, this is...

Vets Warn About 10 Cat-to-Human Diseases (And How to Prevent Them)

At Catster, we love cats more than anything. Snuggles, headbutts, even those 3 a.m. zoomies. But even the most devoted cat lovers can...

Keep reading

Costs of Treating Cat Injuries & Diseases (2026 Price Guide)

If you’re considering bringing a fluffy friend into your life, it’s essential to be clued up on the potential cost of treatment if they’re unlucky enough to get sick or injured. Unfortunately, while vet fees vary and some clinics offer...

vet holding cat in the clinic

4 Health Cat Food Review of 2026: Recalls, Pros & Cons

Review Summary 4health is the cat food brand from Tractor Supply Company, but you can also buy it at a few places online. The goal of 4health cat food is to provide a blend of premium ingredients at a realistic...

4health Cat Food Review

8 Best Matabi Silvervine Chew Sticks in 2026 – Reviews & Top Picks

Mental and physical stimulation are critically important when it comes to keeping cats happy and healthy, and silvervine products like matabi sticks can get your cat moving and provide them with a bit of euphoric fun. Silvervine provides cats with...

maine-coon-cat-having-treat-stick-snack

Savannah Cat Health Problems: 8 Vet-Reviewed Issues

The Savannah Cat is a large cat breed that’s known for its intelligence, playfulness, and athleticism. The Savannah Cat hybrid is the result of breeding a domestic cat with a Serval wild cat. These first offspring are then bred again...

Savannah Cat Health Problems

Are Money Trees Toxic to Cats? Vet-Reviewed Houseplants Examined

Money trees are great beginner houseplants thanks to them being easy to care for, not to mention their exotic, tropical look. Cat owners, however, have more to worry about, as pet parents have to be sure a houseplant won’t harm...

Catster_Are Money Trees Toxic to Cats

Is My Cat Stressed or Sick? Vet-Reviewed Signs & Ways to Help

Cats can struggle with change just as any species, so in times of stress, it is important to be more cautious of their needs. This is tough since cats don’t always outright tell us what is wrong and what we...

tired sick cat lying on bed

Can Cats Eat Nutritional Yeast? Vet-Reviewed Facts & FAQ

Nutritional yeast is usually healthy for cats in moderation. Unlike baking yeast—which is highly dangerous to felines—nutritional yeast is deactivated yeast, which means it won’t ferment and rise in your cat’s stomach. Nutritional yeast is healthy in and of itself...

Can Cats Eat Nutritional Yeast

Cat Hierarchies & Social Structures: Based on Science

If you live in a multi-cat household, you might have noticed that some of your cats get along better with each other than with others. Do domestic cats have a social structure, and if so, how are these organized? Are...

Feral cats eating on stone path