Get

In Your Inbox

Catster is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you. Learn more.

Purple Leash Project: What It Is & Why It Is So Important

cat wearing a purple leash and harness

We likely all know a victim of domestic violence and are familiar with the devastation that comes with it. Survivors know all too well the heartache of leaving behind things they love, especially their pets.

When someone finds themselves in crisis, attempting to save their own lives by fleeing an abusive situation, there is next to no help for pet owners. Many abusers also use pets as a mechanism to control their victims.

The Purple Leash Project Aims to change that.

divider 3 paws

About the Purple Leash Project

The Purple Leash Project was founded by Purina and Red Rover—two very influential names in the pet world. Each association saw a direct need to help fund and rally for abused pet owners and plan to help in different aspects. Purple is the universal color for domestic violence, which is how the Purple Leash Project got its name.

Purina wished to keep pets and their owners together. Purina partnered with PAWS Act Coalition in support of the Pets and Woman Safety Act, giving those in need federal resources to keep pets. RedRover was on a mission to take pets and their parents from “crisis to care.”

The aim is to ensure 25% of all U.S. domestic violence shelters offer some type of pet-friendly services to abuse survivors. They believe no abuse victim should have to choose between their safety and their pet—they should be able to have both. We can’t say we disagree.

Currently, the cause has given grants to over 48 shelters across America. Now, each state in the contiguous US has one pet-friendly shelter.

several cats in a shelter
Image By: Anna Krivitskaya, Shutterstock

Why Is the Purple Leash Project Important?

Here are some alarming statistics about domestic abuse and pets that you likely don’t know in order to understand the importance of the Purple Leash Project.

  • One in three women and one in four men experience some form of domestic abuse in their lifetime.
  • Only an astonishing 19% of domestic violence shelters across America except pets.
  • Statistically, 48% of domestic abuse survivors report not having left sooner because they couldn’t take their pets with them.
  • Women in domestic violence shelters have reported over 70% of the time that their abuser threatened, injured, or killed their pets to control them.

The Complication of Retaining Pets

Women and men who are abused often don’t have any support when it comes to taking their pets with them. If they don’t stay with friends or family, they wind up in abuse shelters, and most don’t accept any pets.

When places start to accept pets, things can get sticky. Not all pets are compatible with communal living and resources must be available to these shelters to accommodate less social animals.

There are many different aspects of help for pet owners in these circumstances. It certainly isn’t a one-size-fits-all situation, and there are different creative ideas that shelters can implement to help abuse victims in their area.

Together, we can all make a difference by offering more services to those in need.

Donating to the Cause

The Purple Leash Project’s website has information about donating to the cause. You can also contact the company to get any questions answered and donate the amount you choose. Even a little bit can go a long way and make a huge difference!

Hand holding credit card and using laptop
Image Credit: Kite_rin, Shutterstock

divider 1 paws

Conclusion

We certainly believe in the Purple Leash Project! No one should have to choose to abandon their pet or stay in a less than favorable situation. We need to support each other more at every turn, especially involving the care of our pets as they are our family too!


Featured Image Credit: Pixel-Shot, Shutterstock

Want content like this delivered to you?

Sign Up For Our Newsletter

News, insights, expert advice, and everything cat

* By submitting, you agree to our Terms & Conditions and Privacy & Cookies Policy.

How useful was this post?

Click on a star to rate (you can leave written feedback after clicking submit)

Help us improve Catster for pet parents!

Your feedback really matters.

What did you like about this post? Also how can we improve it?

Join the conversation

Leave a Reply

You’re very welcome to leave a comment or question. Please know that all comments must meet our community guidelines, and your email address will NOT be published. Let’s have a positive and constructive conversation.

Talk With A Vet Online

Peace of mind,
anywhere, anytime

Affordable vet advice

Stem Cell Cat Therapy: Our Vet Explains How It Works, Side Effects & FAQ

Medical advancements in the veterinary field tend to mirror those in the human world, albeit a few years later. One advancement that’s breaking...

How to Feed Feral Cats While on Vacation: Risks & Tips

Cats are independent creatures, and that’s never truer than when it comes to a feral cat. Feral cats were born outside, made their...

How Do Cats Carry Their Kittens? & Why It Doesn’t Hurt Them (Vet-Verified Info)

If your cat has recently had kittens, you’ve probably seen her moving the kittens around by the scruff of their necks. Many pet...

Anatolian Cat: Info, Pictures, Traits & Facts

The Anatolian cat breed isn’t that well-known, particularly in North America. They are also called the Anatoli, the Turkish Shorthair, and the Anadolu...

More related

What’s the Cost of Cat Insulin in 2025? Price Guide & FAQ

Our feline friends can develop diabetes, and like us, they might require insulin. If your cat has been diagnosed with this disease, you’re...

10 Natural Home Remedies for Cats With Fleas (Vet-Verified)

Fleas can be a real pest to deal with once your cat picks them up, and if left untreated, fleas can become very...

Why Is My Cat’s Butt Bleeding? Our Vet Explains Causes & Treatments

Your loveable feline friend was curled up on your pillow with you. They got up and left a surprise: blood-tinged fluid on the...

Can a Landlord Refuse an Emotional Support Cat? 2025 Guide & FAQ

If you’re a person who is highly devoted and attached to your animal, relying on them to soothe emotional disabilities, renting a place...

Keep reading

Are Plug-In Air Fresheners Bad for Cats? Vet Approved Facts & Advice

We all love our cats. What we don’t love is the odors they leave behind. Of course, most pet parents clean their homes, but we also want our houses to smell good, and that’s where air fresheners come in. However,...

Sad kitten

Transitioning Your Cat to Raw Food: 5 Crucial Tips

There are arguments for and against a raw food diet for cats. Some say that it can be dangerous due to the prospect of contaminated meat and a lack of nutrients. Others say that it can be beneficial because it’s...

cat reaching dish with raw meat

Will a Male Cat Mate With a Female if She’s Not in Heat? Vet-Reviewed Feline Behavior Explanation

As cat parents, we know that female cats mate when in heat, but what about male cats? They don’t go into heat like females, so when do they mate? Will they mate with a female if she isn’t in heat?...

Black-and-white-Thai-cats-with-bell-collars

Can Cats Eat Frosting? Vet-Reviewed Facts & FAQ

Frosting is a delicious topping on cupcakes, cakes, and cookies. With its main ingredients of sugar, butter, and cream, it’s a sweet, tasty addition that is sure to make anyone want more. If you’re a cat parent, you’ve probably encountered...

Can Cats Eat Frosting

How to Cool a Cat Down Fast: 10 Vet-Verified Ways to Avoid Heat Stroke

This article has been reviewed by a qualified veterinarian using information available at the time of review. The knowledge of feline medicine is continually evolving. This article is not intended to replace consultation with a veterinarian for your specific pet....

Gray persian cat is licking ice to cool off

How to Stop a Cat From Bringing Dead Mice Home: 5 Vet-Approved Methods

If you’re the owner of a cat that ventures outdoors, you’ve probably come across a few interesting offerings left for you when they return home. Cats are natural hunters, stalking and playing with whatever small animal that they happen to...

gray cat that bitting a wild mouse and carrying it in her mouth

Why Do Cats Have Tails? Vet-Reviewed Science & Facts

Cats move their tails in different positions when showing affection or communicating with humans or other cats. As a cat parent, you may have seen your feline rubbing their tail against your legs when asking for food. Some cats even...

tail of a cat on vintage background

What Emotions Can Cats Feel? What Science Has to Say

There is a long-held belief that dogs are more affectionate and emotional than cats. Dogs can express themselves with jumping, barking, wagging tails, and excitement. Cats, on the other hand, are usually aloof. It can be hard to tell what...

tuxedo cat is smiling