If Maru suddenly switches allegiance and decides he likes bags better than boxes, I think the whole box industry would probably collapse. I mean, kitties look up to Maru and, just like with any celebrity, they want to have all the same cool stuff he has. Imagine how many boxes are sold just because of Maru. Cats demand them!
Unless Maru decides bags are more fun — I’m not sure if I could handle such a huge change!