Get

In Your Inbox

Catster is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you. Learn more.

We Interview a Creator of Mousr, the World’s First Artificial Intelligence Cat Toy

In 2015, a crowdfunding effort for a product claiming to be the world’s first artificial intelligence cat toy hit Kickstarter. Named Mousr, the project reached its fully funded status off the back of a video explaining how the toy would bring “the excitement of a Tom and Jerry cartoon right into your living room.”

Instead of relying on your cat to react toward the toy and initiate a play session, Mousr’s contribution to the advancement of feline playtime comes from the way its canny electronic brain lets it tailor faux hunting sessions to your cat’s individual needs. You can also change the tails that are affixed to the back of it to add some color to the Mousr experience.

When Mousr was gearing up for its official release, Catster spoke to Michael Friedman from the Petronics crew about the origin of Mousr, common misconceptions about kitty playtime sessions, and why anyone who’s become cynical after spending money on unused electronic cat toys in the past should give this artificial intelligence wonder the benefit of the doubt. Unfortunately, Mousr is no longer available for purchase but in this article, we want to highlight the behind-the-scenes of the creation of the first AI cat toy.

Image By: Mousr

Catster: What was the inspiration behind Mousr?

Michael Friedman: Originally … the idea of helping people who weren’t at home to entertain their cats. But then we realized that cats can need just as much distraction when the owner is home. The idea behind Mousr is to entertain cats while the owner is busy and to let them take over when they want to get into the action.

Image Credit: Mousr

Catster: What research into cat behavior did you do while developing Mousr?

Michael Friedman: I don’t have any formal background in cat psychology, but I spend a lot of time figuring out how to entertain my cats as well as other people’s cats. Finding games I can play with any cat I meet is something I have been doing for years. It always gives me a thrill to stumble on a new nugget of cat psychology I can exploit. Then comes the testing: Does this work just on this cat? Some cats? All cats? Mousr is designed around things we have noticed engaging lots of cats consistently.

Catster: So what was the most surprising thing you discovered during the research stage?

Michael Friedman: That a lot of people don’t know how to play with their cat! Some cats can be trained to fetch, but they don’t play as naturally with humans as dogs do. Cats like to play hunting games and patience and stalking is a big part of it. We find that the part of a game that is most interesting to a cat — the stalking — is the reason a lot of owners get bored. That’s a great thing about Mousr’s artificial brain — it never gets bored.

Image Credit: Mousr

Catster: What did the first Mousr prototype look like? Did you make any major changes to the design as Mousr developed?

Michael Friedman: Mousr started as a simple robot with some infrared range sensors to detect when cats were close to it, then it exploded into an artificial intelligence robot with a fully-fledged computer vision system. The potential of this system will take years to uncover, but we are really excited about going on that journey.

Catster: The idea of artificial intelligence research is often bandied around as a gimmick — what makes Mousr different?

Michael Friedman: A lot of times the word AI is used without much going on behind it. The reason is that implementing AI systems is tons of work. There is a huge difference between learning the temperature people like and navigating foreign environments. Getting a real AI system into peoples’ homes is one of the things that makes us most excited because it is such a challenge. Hopefully, the watershed moment of people having meaningful interactions with robots in their homes is just around the corner.

Catster: Will Mousr feature different ability settings, for cats with different hunting skills?

Michael Friedman: In order to entertain different kinds of cats, Mousr will be able to function in different ways. Some cats like really fast action and others are all about patience.

Image Credit: Mousr

Catster: Pretty much the only toy my own cat, Mimosa, will play with is a balled-up paper receipt. How would you persuade me to try Mousr on her?

Michael Friedman: One of Mousr’s strengths is being able to play with the objects cats like. By adapting Mousr’s tail your cat can play with her favorite shapes and textures. Some cats like soft things, and some like crinkly things. I actually designed a room full of packing-paper-filled tunnels once because one of my cats mysteriously liked to hide while making loud noises at the same time. Adapting Mousr to these unusual quirks is tons of fun.

Catster: I’m not much of a fan of cat toys that resemble actual mice. Do you have any plans to make a version of Mousr that doesn’t look like a mouse?

Michael Friedman: Not at this time, but who knows what the future holds? The specific appearance of Mousr doesn’t seem to matter to cats too much, but the ability to update and change its appearance certainly helps keep them interested.

Image Credit: Mousr

Catster: Finally, what sort of cat credentials does the Mousr team have?

Michael Friedman: So on the team, we have six cats, with four of them living with me. Big Grease the oldest is your typical lazy tabby — that is until a real animal mistakenly tries to move into the house, then he suddenly becomes the boss. Lil’ Grease is the shy but extremely affectionate princess, Bonzo is the nonstop athlete, and Wolfie is the puppy dog who’s always happy to meet new people. We have quite a variety of personalities there, which keeps us on our toes and challenged to entertain all of them.

See Also:

About Phillip Mlynar: The self-appointed world’s foremost expert on rappers’ cats. When not penning posts on rap music, he can be found building DIY cat towers for his adopted domestic shorthair, Mimosa, and collecting Le Creuset cookware (in red). He has also invented cat sushi, but it’s not quite what you think it is.

How useful was this post?

Click on a star to rate (you can leave written feedback after clicking submit)

Help us improve Catster for pet parents!

Your feedback really matters.

What did you like about this post? Also how can we improve it?

Join the conversation

Leave a Reply

You’re very welcome to leave a comment or question. Please know that all comments must meet our community guidelines, and your email address will NOT be published. Let’s have a positive and constructive conversation.

Talk With A Vet Online

Peace of mind,
anywhere, anytime

Affordable vet advice

Smoking Cats? Jesus Dogs? We Interview Artist Michael Caines

Art is most profound when it stirs up our minds, when it presents the world in ways we’d not consciously considered or even...

We Interview Henry Hargreaves, Who Photographed the Famous Hemingway Cats

The tale of the polydactyl cat is one of the feline world’s fondest legends. These congenitally abnormal cats are blessed with a higher-than-average...

Photographer of the Famous Hemingway Cats

We Chat With the Creator of the “Ray & Clovis” Cat Cartoon

Animated show Ray & Clovis stars a guitar-playing Iguana and a blue-hued kitty billed as the “incredibly cheerful yet endlessly frustrating roommate.” The...

We Get a Preview of San Francisco’s First Cat Cafe

Six cats entertain about 50 humans at a gala for KitTea, a project nearly two years in the making....

More related

We Chat with Andrew Hsieh: Owner of Seattle’s First Cat Cafe

Seattle is fairly well known as being a cat friendly locale. We rank second in the United States for the number of single...

We Interview One of the Creators of “The Purring Quest,” a Video Game Starring Cats

A ginger cat with Manx Syndrome called Sheldon was chosen to appear in a cat-centric video game named The Purring Quest. Intrigued with...

We Chat With the Owner of Atchoum the Celebrity Cat

Atchoum is the first French-Canadian celebrity cat. The exotic Persian, who looks like a long-lost relative of the late Colonel Meow, hails from...

Cosplay for Cats: We Chat With Freyu About Cats in Costume

For those who don’t know, “cosplay” means dressing up as a character from some form of media, usually comics, video games, TV shows,...

Keep reading

8 Best Cat Foods With Taurine (2025) – Reviews & Top Picks

When it comes to selecting the best cat food for your precious feline, it can seem like there are way too many options to choose from. While most of us know that a high protein diet is important for our...

tabby cat eating from a bowl outside

Can I Mix Wet and Dry Cat Food? Vet-Reviewed Benefits & Considerations

There has long been a debate over whether to feed cats wet food or dry food. On the one hand, wet food is wet and slippery, smells bad, has a short shelf life, and needs picking up after an hour...

dry and wet food_Yuriy Golub_Shutterstock

Why Does My Cat Keep Going to Their Litterbox (But Nothing Happens)? Vet Approved Advice

Over 37% of households in the United States have invited a cat into their homes; that is over 45 million households! About 63% keep their pets indoors exclusively. That’s a good thing, too, since it gives owners a heads-up if...

orange cat beside litter box

8 Possible Signs Your Cat Is Protecting You

You might be surprised to discover that cats are territorial and spend most of their time guarding their territory, which includes your house and, usually, you! There have even been cases of cats attacking intruders or animals threatening their family...

Domestic cat lying on owner's lap

Can Cats Eat Doritos? Vet-Approved Facts & FAQ

Doritos are a well-loved chip, to the point that they have been turned into everything from taco shells to casseroles. If you’re a Doritos lover, then your cat is almost certain to come into contact with Doritos, or at least...

Can Cats Eat Doritos

Why Does My Cat Bite My Nose? 6 Possible Reasons & Vet-Approved Tips

Our cats communicate with us in all sorts of ways. Some ways are comical, others are challenging, and still others are second nature and expected. However, what if your cat has an odd quirk and the message is unclear? If...

Female hugging her cute long hair kitty

Is Baby Powder Safe for a Cat? What You Need to Know! Vet-Approved Safety Info

It has been common practice for groomers and cat owners to dust cats with baby powder, as it can leave the fur soft and has been known to help with detangling mats. But you may have heard differing opinions on...

Catster_Is Baby Powder Safe for Cats

Why Do Cats Roll Around in the Litter Box? 4 Vet-Approved Reasons & Tips

As humans, we don’t consider rolling on the bathroom floor something we want to do. Therefore, when our cats decide to roll around in the litter box, it can strike us as pretty revolting. However, there are several reasons why...

cat lying on litter tray