Get

In Your Inbox

Catster is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you. Learn more.

We Interview a Creator of Mousr, the World’s First Artificial Intelligence Cat Toy

Share

In 2015, a crowdfunding effort for a product claiming to be the world’s first artificial intelligence cat toy hit Kickstarter. Named Mousr, the project reached its fully funded status off the back of a video explaining how the toy would bring “the excitement of a Tom and Jerry cartoon right into your living room.”

Instead of relying on your cat to react toward the toy and initiate a play session, Mousr’s contribution to the advancement of feline playtime comes from the way its canny electronic brain lets it tailor faux hunting sessions to your cat’s individual needs. You can also change the tails that are affixed to the back of it to add some color to the Mousr experience.

When Mousr was gearing up for its official release, Catster spoke to Michael Friedman from the Petronics crew about the origin of Mousr, common misconceptions about kitty playtime sessions, and why anyone who’s become cynical after spending money on unused electronic cat toys in the past should give this artificial intelligence wonder the benefit of the doubt. Unfortunately, Mousr is no longer available for purchase but in this article, we want to highlight the behind-the-scenes of the creation of the first AI cat toy.

Image By: Mousr

Catster: What was the inspiration behind Mousr?

Michael Friedman: Originally … the idea of helping people who weren’t at home to entertain their cats. But then we realized that cats can need just as much distraction when the owner is home. The idea behind Mousr is to entertain cats while the owner is busy and to let them take over when they want to get into the action.

Image Credit: Mousr

Catster: What research into cat behavior did you do while developing Mousr?

Michael Friedman: I don’t have any formal background in cat psychology, but I spend a lot of time figuring out how to entertain my cats as well as other people’s cats. Finding games I can play with any cat I meet is something I have been doing for years. It always gives me a thrill to stumble on a new nugget of cat psychology I can exploit. Then comes the testing: Does this work just on this cat? Some cats? All cats? Mousr is designed around things we have noticed engaging lots of cats consistently.

Catster: So what was the most surprising thing you discovered during the research stage?

Michael Friedman: That a lot of people don’t know how to play with their cat! Some cats can be trained to fetch, but they don’t play as naturally with humans as dogs do. Cats like to play hunting games and patience and stalking is a big part of it. We find that the part of a game that is most interesting to a cat — the stalking — is the reason a lot of owners get bored. That’s a great thing about Mousr’s artificial brain — it never gets bored.

Image Credit: Mousr

Catster: What did the first Mousr prototype look like? Did you make any major changes to the design as Mousr developed?

Michael Friedman: Mousr started as a simple robot with some infrared range sensors to detect when cats were close to it, then it exploded into an artificial intelligence robot with a fully-fledged computer vision system. The potential of this system will take years to uncover, but we are really excited about going on that journey.

Catster: The idea of artificial intelligence research is often bandied around as a gimmick — what makes Mousr different?

Michael Friedman: A lot of times the word AI is used without much going on behind it. The reason is that implementing AI systems is tons of work. There is a huge difference between learning the temperature people like and navigating foreign environments. Getting a real AI system into peoples’ homes is one of the things that makes us most excited because it is such a challenge. Hopefully, the watershed moment of people having meaningful interactions with robots in their homes is just around the corner.

Catster: Will Mousr feature different ability settings, for cats with different hunting skills?

Michael Friedman: In order to entertain different kinds of cats, Mousr will be able to function in different ways. Some cats like really fast action and others are all about patience.

Image Credit: Mousr

Catster: Pretty much the only toy my own cat, Mimosa, will play with is a balled-up paper receipt. How would you persuade me to try Mousr on her?

Michael Friedman: One of Mousr’s strengths is being able to play with the objects cats like. By adapting Mousr’s tail your cat can play with her favorite shapes and textures. Some cats like soft things, and some like crinkly things. I actually designed a room full of packing-paper-filled tunnels once because one of my cats mysteriously liked to hide while making loud noises at the same time. Adapting Mousr to these unusual quirks is tons of fun.

Catster: I’m not much of a fan of cat toys that resemble actual mice. Do you have any plans to make a version of Mousr that doesn’t look like a mouse?

Michael Friedman: Not at this time, but who knows what the future holds? The specific appearance of Mousr doesn’t seem to matter to cats too much, but the ability to update and change its appearance certainly helps keep them interested.

Image Credit: Mousr

Catster: Finally, what sort of cat credentials does the Mousr team have?

Michael Friedman: So on the team, we have six cats, with four of them living with me. Big Grease the oldest is your typical lazy tabby — that is until a real animal mistakenly tries to move into the house, then he suddenly becomes the boss. Lil’ Grease is the shy but extremely affectionate princess, Bonzo is the nonstop athlete, and Wolfie is the puppy dog who’s always happy to meet new people. We have quite a variety of personalities there, which keeps us on our toes and challenged to entertain all of them.

See Also:

About Phillip Mlynar: The self-appointed world’s foremost expert on rappers’ cats. When not penning posts on rap music, he can be found building DIY cat towers for his adopted domestic shorthair, Mimosa, and collecting Le Creuset cookware (in red). He has also invented cat sushi, but it’s not quite what you think it is.

Want content like this delivered to you?

Sign Up For Our Newsletter

News, insights, expert advice, and everything cat

* By submitting, you agree to our Terms & Conditions and Privacy & Cookies Policy.




How useful was this post?

Click on a star to rate (you can leave written feedback after clicking submit)

Help us improve Catster for pet parents!

Your feedback really matters.

What did you like about this post? Also how can we improve it?

Join the conversation

Leave a Reply

You’re very welcome to leave a comment or question. Please know that all comments must meet our community guidelines, and your email address will NOT be published. Let’s have a positive and constructive conversation.


Catster's Digital Magazine is Back!

Vet-approved health & behavior advice

Real cat stories & community features

Your Cat Isn’t Picky – Their Nose Is Just Bored

If you’ve ever sighed while scraping uneaten cat food into the trash, you’re certainly not alone. Many cat owners know the routine: their...

Ask Dr. Paola – Help! My Kitten Won’t Use the Litter Box! (July 27, 2026)

Welcome to our “Ask Dr. Paola” series, where every Monday we bring expert advice straight from Dr. Paola Cuevas (MVZ) to help our...

Chatting with Petra Luna About CatCrazy, Cat Food Ingredients & The Secret of E-Beams | Chatty Cattys, Episode 28

In this episode of Catster’s Chatty Cattys podcast, Nicole and Dr. Karyn welcome back Petra Luna from CatCrazy to catch up on her...

According to Vets, Most Owners Miss These Signs That a Cat is Sick

Cats are famously good at hiding discomfort. It is not stubbornness or indifference; it’s a deeply ingrained survival instinct. In the wild, showing...

More related

Moody Blues: Cats and Their Emotions

Hi, I’m Dr. Lauren! Read my introduction to learn more about me and my two adventurous cats, Pancake and Tiller. Cats, the effervescent...

Why Does My Cat Bite Me When I Sleep? Vet-Verified Reasons & How to Stop It

It’s natural for cats to bite, and there are various reasons why your kitty might suddenly bite, seemingly unprovoked. Cats are born with...

Do Cats Lick Themselves to Get Your Scent Off? 3 Surprising Theories

Have you ever noticed your cat licking themself after being around you or right after you pet them? That’s because cats lick themselves...

Vet-Verified Pros & Cons of Cleaning Your Cat’s Teeth (With Price Guide)

Cleaning cats’ teeth is one of the most important tasks pet parents can do to keep their pets healthy, and in good shape,...

Keep reading

Why Is My Cat Shaking While Purring? 4 Vet-Reviewed Reasons

Purring is the most common sound we hear from cats. No matter their size, all cats purr. Even kittens start purring when they’re only a few days old! And yet, we still don’t understand much about this infamous cat sound....

bengal kitten purring

Normal Cat Blood Pressure: Vet-Approved Information & Facts

As pet parents, we want only the best for our feline friends. However, many cat owners don’t realize that, much like humans, cats can also suffer from problems with their blood pressure. The normal blood pressure range for your feline...

checking blood pressure of cat

Feline Hepatic Lipidosis – Fatty Liver Disease in Cats: Signs, Causes & Care

Hepatic lipidosis, more commonly known as fatty liver disease, is the most frequently seen form of severe liver disease in cats. The liver has many complex functions, including the production of chemicals necessary for digestion and the detoxification of the...

vet holding burma cat

Do Persian Cats Shed? Vet-Verified Facts & Grooming Tips

If you have had your eye on the beautiful Persian cat, you may wonder a little about the grooming. After all, one of the best qualities about this cat is their long, lustrous fur. With coats like that, they are...

Persian cat and a pile of cat hair

What’s the Price of Cat & Kitten Vaccinations in UK? 2026 Costs

Cat and kitten vaccinations are vitally important to every cat’s health. There are various types of vaccines, such as a kitten’s first vaccine or a frequent traveler cat that needs specialized vaccines for travel. This article will look at how...

Veterinarian giving injection to cat_Africa Studio_Shutterstock

Why Does My Cat Scratch Around Their Food Bowl? 4 Likely Reasons

If you’ve ever had a cat, you know that they can be very particular about their food. They may sniff it, walk away, and come back to it multiple times before they finally decide to take a bite. And, as...

birman cat eating

Is Patchouli Safe for Cats? Vet-Reviewed Health Facts

Humans have used essential oils for eons—as long ago as 4500 B.C. in Ancient Egypt, where they were used in ointments and cosmetics. Today, essential oils are used as part of aromatherapy and to help with minor health conditions. But...

Patchouli Flowers

Why Do Cats Lift Their Tail When Petted? 4 Vet-Reviewed Reasons

If you have ever been petting your cat, you may have noticed that they lift their tail or bum in the air. There is a lot of confusion as to why cats do this and what the meaning behind the...

woman owner petting and playing with her cat at home

Love Cats? So Do We! Join the Catster Community

Stay informed with expert pet care insights delivered straight to your inbox! Discover professional guidance on animal behavior, feeding tips, trusted product picks, and much more.




Sign up for the Catster Email Newsletter

Stay informed with expert pet care insights delivered straight to your inbox! Discover professional guidance on animal behavior, feeding tips, trusted product picks, and much more.