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Photo-Sharing Site Catmoji Focuses on the Kitties

The new site looks and works like Pinterest -- if Pinterest were made up of all cat pictures. We like!

 |  Jan 7th 2013  |   7 Contributions

Matthew Phiong and Koekoe Loo shared a big dream: They wanted to start their own business, and they wanted it to be all about cats.

Since they knew the Internet is made of cats, they presented a proposal for their feline-focused venture at Start-Up Chile 2012, a government-funded program to attract world-class entrepreneurs in the early stages of their development, in hopes that they will start their business in Chile. The team got the go-ahead to pitch their idea in September. Their contract with Startup Chile expired in July 2012, but I guess they got what they needed: Catmoji went live on December 24, 2012.

(Correction and clarification: Phiong and Loo had originally proposed a different project to Startup Chile, but they ended up pitching Catmoji instead. Their contract with Startup Chile expired in July 2012, but the friends they met there gave them the support they needed to launch Catmoji.)

Catmoji is a photo-sharing community “built by cat lovers, for cat lovers,” which works a lot like Pinterest -- users can create profiles, share cat pictures and videos, and comment or give feedback in the form of “emoji,” the Japanese variation of Western emoticons.

The site is so cat-focused, in fact, that each user in the “catmunity” creates a catvatar rather than an avatar, partly to show what kind of cat you are and what kind of cat you like best.

A user profile page.

“The Internet loves cats, we also love cats, and cats make people happy,” say Phiong and Loo. “Our mission is to make the Internet a better and happier place with cats.”

They figure they’ll be able to start making money once they get more than a few thousand users, and they're probably right. The cat market is huge, and if Catmoji takes off, cat brands will be clamoring to work with the site and get their products in front of people who frequently buy stuff for cats.

This is what you see when you click on one of the small images on the home page.

I’ve already requested an invitation because, hey, I need more ways to waste time -- er, I mean, more proactively market my blog -- on the Internet.

Source: Betabeat. Images courtesy of Catmoji


Tip: Creating a profile and avatar takes just a minute and is a great way to participate in Catster's community of people who are passionate about cats.

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