|Purred: Sat Jun 5, '10 6:48pm PST |
I was in a small independent Pet Store today looking at cat foods mainly grain - free canned & dry.
I asked the store manager about her thoughts on the takeover of P&G Procter & Gamble now owning, EVO, Innova, California Naturals.
She said to keep a watch on the labels to see if any changes are made, that I should be concerned about.
Do I get my magnifying glass out & look?
My reason are not just for myself but for the safety of all our pets, cats & dogs.
We do not want to be scared & frightened over the last terrible tragedy from a very long list of bad food recall!
We all want what's best for all our pets, to ensure their whole health, happiness providing all we can with knowledge & education & especially for a lot of us who are struggling in these difficult economical times.
I feed Kally Kat EVO grain - free canned foods & a few other top quality brands such as Wellness CORE, Weruva, Tiki & byNature all grain - free canned foods.
I would like to hear from you our Catster furriends & all or anyone that feeds their furrbabies especially products from the Natura Co. how they feel about the changeover.
I went to the website I copied & Pasted this letter from the CEO of the Co.
I pray & hope everything will remain the same & not take this in another direction for the worse!
Thank you all for any valuable & helpful input for your support & time in regards to our family pets who are our furrbabies where their health & welfare is greatly the number one priority!
Kally Kat & Mommy Liz ♥♥
June 1, 2010
Dear Natura Consumer,
I am pleased to announce the acquisition of Natura Pet Products by Procter & Gamble was finalized on June 1st. I am delighted to continue as President and Chief Operating Officer for Natura Pet Products, and my management team remains in place. I’m excited about continuing to serve Natura’s customers and their pets with the high-quality, natural nutrition you’ve come to expect.
I have heard much speculation about our brands and wanted you to hear directly from me. Be assured that our commitment to quality has never been stronger and we will continue to offer world class products for your pets. Specifically: Natura’s nutritional philosophy will not change; we know that the foundation of our success is rooted in our products and their performance. Our approach to formulation and product design will remain the same, and we will continue to position our formulas on the cutting edge as we evolve and improve our market leading products. Importantly, all Natura dry products will continue to be produced in Natura’s plant in Fremont, and our ingredient selection philosophy is unchanged. We will not compromise our standards.
Additionally, our commitment to your local Independent Pet Store continues to be our top priority. We are committed to distributing the Natura brands only within the Pet Specialty channel. This is where the natural pet food-seeking pet parent shops, and where we can provide cutting edge products and nutritional consultation to ensure you get the best products for your pet.
Lastly, we remain committed to Natura’s heritage of product innovation. We’ve just launched California Natural Grain-Free, and if you’re looking for a no-grain product with limited ingredients, try this one. California Natural Grain Free carries all of the hallmarks of the Natura brands – quality, careful ingredient selection, produced in our plant in Fremont – with the added benefits of grain-free formulas for those sensitive pets.
As always, please contact our Product Advisors with any questions or concerns at 1-800-532-7261. Thank you for your belief in Natura Pet Products. The future is bright for our brands, and we look forward to serving you and your pets for many years to come.
President and Chief Operating Officer
Natura Pet Products
© 2010 Natura Pet Products, Inc. “Innova”, “EVO”, “Karma”, “California Natural”, “Mother Nature”, “HealthWise” and “Nutrition at its best, naturally” are registered trademarks and “The Ancestral Diet Meets Modern Nutrition” and “Pure & Simple” are trademarks of Natura Pet Products, Inc.
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