TV Special Explores the Special Bond between People and Pets


Tales for the Pet Lovers Heart is a TV special exploring the theme that people and pets make better lives together than apart. Here are the details:

Everyone has a tale to tell. Tales for the Pet Lovers Heart is a celebration of our love for our four-legged friends. Pets. Partners. Companions. They answer to many names, play many roles. But whatever we call them, one things certain they have a special place in our hearts and lives.

Last years show included the tales of seven individuals and their four-legged companions. We shared the stories of Debi Stevens and learned how she is honoring Buffs legacy Larry King, Jr. and his 40-pound cattle ranching partner Mercy Veterinarian Curtis Brandt and Taylor Officer Tony White and his 2 year old partner, Recon Leesia Teh whose love for Becks led to a new career World Champion Melissa Heeter’s seven flying dogs and traveled across the country with Greg Matulionis and his dog scout cadet, Koda.

So far this year, we’ve captured Tales in Atlanta, Seattle, Cincinnati, San Diego, Las Vegas and Phoenix. Weve met surfing dogs and feline showstoppers; elephants and arson dogs; racing greyhounds and revved up bassets.

More than just a TV show

“Tales for the Pet Lover’s Heart” is a lot of things, including a television special, activities for kids and families, Kroger shopper giveaways and special offers, all centered on the theme that people and pets make better lives together. Purina is sponsoring the program again this year throughout the 16 Kroger divisions around the country.

And this year, Purina and Kroger are doing even more! In 2009, they will contribute $150,000 to animal welfare organizations located in Kroger communities to help them feed pets waiting for their opportunity to share a better life in a permanent home

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