Internet Sensation Maru the Cat Helps Launch a Uniqlo Store


Maru is bringing his box-sitting talents to San Francisco — sort of. Employing the famous feline’s penchant for nesting in boxes, Japanese fashion brand Uniqlo is celebrating the upcoming opening of its San Francisco store with a game featuring Maru.

The Lucky Cube giveaway finds Maru faced with four boxes, each of which contain a prize: a Heat Tech Shirt, an Ultra Light Down Jacket, a ride in a blimp, or a mysterious offering of wonder and surprise. You need a Facebook account to play, and then you get to watch Maru mull over his options and finally select a box to jump into, granting you your prize.

So let’s see … one cute Japanese cat sensation jumping into boxes and doling out prizes combined with a stylish Japanese fashion brand known for producing quality casual basics? This sounds like a match made in heaven.

And if you’ve ever wondered whether Maru is a diva on set, here’s behind-the-scenes footage of the promotional shoot. He’s not so much a diva as he is distracted — by the background! Oh Maru, you and your curious fascinations.

I couldn’t help playing the game myself (who can resist Maru?) and I won the mystery prize — a special secret recipe. I’ll probably never cook it, but the pleasure of watching Maru is good enough for me. And as a San Francisco resident, I can’t wait for Uniqlo’s store downtown!

Did you play the game? What did you win?

Thanks to Catsparella for this one!

Get Catster in your inbox!

Stay informed! Get tips and exclusive deals.

Let Catster answer all of your most baffling feline questions!

Starting at just


Follow Us

Shopping Cart