Forever 21 and Sanrio Team Up for Hello Kitty Forever Collection


Hello Kitty is one fashionable feline! In addition to her numerous collaborations with labels such as Hanky Panky and Vans, the entrepreneurial cat has once again teamed up with Forever 21 for an exclusive limited-edition capsule collection, just in time for the holidays.

Hello Kitty Forever offers a stylish range of affordable items (nothing is over $30), including women’s apparel, lingerie, shoes, handbags, and jewelry. The line also includes Sanrio-themed bedding and bathroom decor.

Celebrity jewelry designer Onch Movement also lent a paw to the proceedings, bringing his wild aesthetic to brightly colored, paint-splattered accessories.

In addition to the iconic cat, the collection also includes some of the famous feline’s friends, such as Badtz-Maru and the deliciously named Chococat. Choco’s mug graces sweaters, pajamas, and blouses, elevating him from secondary character to certifiable fashion puss.

Whether you’re looking to treat yourself or the Sanrio fan in your life this season, the Hello Kitty Forever collection is now available online and at Forever 21 stores nationwide.

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