Cat Chic: Paul and Joe’s Mew-valous Makeup Campaign


Cats don’t wear cosmetics because they’re naturally beautiful, but Paul & Joe Beaut has a new kitty-themed makeup collection for the rest of us who need a little extra help.

The Paris-based brand is celebrating its 10th anniversary with a line inspired by the sex kittens of French cinema and the “beloved, whimsical feline prints” cherished by Paul & Joe creator and designer Sophie Albou.

Fashionista reports that cat lovers can look forward to feline-embossed face and eye palettes, paw print lipsticks, and creamy blusher sticks sculpted to look like top-hat-wearing kitties. There are also pretty polishes to paint your claws, a pressed powder compact covered with kitties inside and out, and a waterproof gel eyeliner to help you get the purrfect cat’s-eye look, every time.

The collection is clearly a must-have, but many are wondering if it’s possibly too cute to wear. Between the beautiful pastel packaging and sweet feline motifs, would you be able to sacrifice a work of cat art that’s likely to be gone in one swipe? I wouldn’t hesitate to use the pawprint lipstick, but might save the cat palette as a permanent piece of boudoir decor.

As Fashionista points out, it’s a bit difficult to find Paul & Joe in the U.S., but select items are available at ASOS, while you can still get your paws on the cat lipstick from their previous collection at Urban Outfitters.

About the Author: Stephanie Harwin is the founder of, an award-winning cat culture blog dedicated to her passion for finding and sharing all of the coolest cat-related content online. Read more about her here.

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