Government officials have rejected Jersey Shore cast member Nicole Snooki Polizzis application to trademark her nickname for use on books.
U.S. Patent and Trademark Office (USPTO) records show that registration of a Snooki mark for printed matter, namely books was recently refused because of a likelihood of confusion with a previously issued trademark. That 2004 mark was for Adventures of Snooky, a childrens book about a cat who gets knocked overboard while on a family fishing trip.
Heres how the publisher describes Snookys underwater escapades: Join Snooky as he makes many new friends searching for his family under the sea. Find out what happens when Snookys new friends run into danger. Can he help save them? Will Snooky ever find his lost family?
LA Weekly blogger Joshuah Bearman comments, “Maybe Jersey Shore Snooki should turn this lemon into lemonade, embrace the thematic challenge, and make it her. I, for one, would like to see our Snooki on just such an escapade. Change the pronoun, get a scuba suit, and Snooki could be off to a whole new phase of her career. “
Although Polizzi’s plan to rule the Snooki-sphere was foiled, she may respond to the refusal by submitting evidence and arguments in support of registration, according to USPTO flings. On the bright side for Polizzi, her application to trademark Snooki for use in Entertainment in the nature of personal appearances by a television personality appears on track.
[Source:The Smoking Gun]