Further proof that cats can achieve absolutely anything happened last week when Meow The Jewels, the Kickstarter project to record the world’s first hip-hop album made up of cat sounds and samples, became fully funded. Hurrah, indeed.
As a brief recap, the project came about when the artists EL-P and Killer Mike included the pre-order prank that they’d re-record their upcoming Run The Jewels 2 album with cat sounds if someone stumped up $40,000. A waggish fan then set up a Kickstarter to that intent — which, with 10 days still to go, has now topped more than $55,000. (All proceeds will go to charity.)
A kooky retro-styled video to celebrate the fact that Meow the Jewels is real has now been released. Screengrabs are littered throughout this post, and you can check out the almost-safe-for-work full version here. (Warning: It includes one minor curse word that you might also use to refer to your feline’s litter box deposits.)
As early momentum behind the Meow the Jewels movement began to grow, other artists signed on board, including the rap producer Just Blaze (previous clients include Jay Z, Mariah Carey and, er, Maroon 5) and Geoff Borrow, the man behind British trip-hop outfit Portishead.
If you want to sign up for the Meow the Jewels crusade, there’s still time to snag some pre-order goodies over at the Kickstarter — including the chance to submit recordings of your own cat’s meow.
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About Phillip Mlynar: The self-appointed world’s foremost expert on rappers’ cats. When not penning posts on rap music, he can be found building DIY cat towers for his adopted domestic shorthair, Mimosa, and collecting Le Creuset cookware (in red). He has also invented cat sushi, but it’s not quite what you think it is.