June 6th 2010 6:18 pm
[ Leave A Comment | 4 people already have ]
To the Catster crew,
Well! Thank you for the five candles on my cake as of May 26th, but was changing Catster for the worst the best 5th anniversary present you could leave me? Yikes. I mean I know I haven't been as active in the last few years as I was in the beginning, but you're certainly not giving me any incentive in wanting to stick around. I have fond memories of Catster, including becoming friends with some awfully great kitties and their moms, but this Catster isn't that place anymore.
First, what's with the white, the awful green, and the new logo? Because you ARE familiar with the concept of branding, right? And that's exactly what colours, symbols and logos are a part of—they're not just cosmetic touches. So when you tamper with that, well, that's not smart. Did I like the old colour green by the way? No, but I affectionately thought of it as "Catster green" after a while, which means that that part of your branding was successful. But what I find more amazing is that with all the feedback you've been given on how folk miss the cute little kitty in the logo, and are not happy with the colours (never mind all the technical problems and glitches), you've done zip to at least change those aspects that would have an immediate impact, and that would tell Catsters you care.
Second, what's up with addressing me instead of my cat? That was a nice touch (some might even say part of your branding), and another element you should have left alone. As for the orange community button? I don't even see it on my page unless I scroll, and I'm sure I'm not the only person who doesn't scroll unless I have to. This means that for new users who have a monitor like mine, it's not going to be immediately in sight. And I know you've heard the commotion about being regulated to the corner, so why haven't you fixed that? Your answer in the forums to that issue by the way is hogwash as you could have chosen to place that button in the left-hand corner. Appearances are NOT always deceptive, and you are visibly indicating the level of importance you attach to the community that has supported you thus far.
Third, Nutro? Are you kidding me? That tells all of us that Catster is more interested in cash than cats these days. Well, you're not getting mine anymore. I never liked having ads on my page (whose absence was originally supposed to be a benefit of being a CatsterPlus member), but when you get into bed with Nutro, forget it. I will not be renewing my membership July 3rd (and not being able to easily shut off auto-renew but having to cancel subscriptions in PayPal instead is sneaky on your part, as is removing FAQ), and I wouldn't be surprised if a number of other people do the same. Money speaks, and withholding it is the best response. Actually, as a vegan it's one of my preferred forms of protest, so I will certainly be protesting here as well. What I really don't understand though is why you're not listening to your once-loyal customers, and are telling them to respect you while you clearly don't respect them. And how does any of this align with your motto of "Spirit of Catster; fun, friendly and helpful," at all times.?
Leave A Comment | 4 people already have
Good diary entry - we totally agree!
You tell em KJ & Christa!
Go get 'em, KJ!
Thanks guys. And thank you Luke for still thinking I'm sweet! :)